Your challenge
We are seeking an ambitious and dynamic senior sales person to drive new customer acquisition and design-in/design-win (DI/DW) project growth across the UK, Ireland, and Nordic regions, potentially also across Eastern European region. You will play a critical role in expanding our regional footprint and creating long-term value through strategic partnerships with known and new key customers.
Your responsibility
In this role, your main focus is exclusively on new business development, identifying and engaging with new customers in the embedded electronics sector, with a primary focus on System-on-Modules (SOM), Single Board Computers (SBC), and Industrial Motherboards (IMB) and its peripherals. You will:
- Identify, qualify, and develop new customer accounts and new design-in/design-win project opportunities in target markets.
- Promote Advantech’s core embedded product portfolio (SOM, SBC, IMB) to OEMs, system integrators, and technology developers.
- Build and manage a strong sales pipeline through prospecting, networking, and lead generation activities.
- Develop tailored value propositions and technical presentations in collaboration with engineering and product teams.
- Drive all stages of the sales cycle — from opportunity identification to project closure — ensuring high conversion rates.
- Collaborate with internal technical, marketing, and support teams to ensure alignment and successful project onboarding.
- Conduct market research to identify emerging opportunities, competitive trends, and regional growth potential.
- Focus on new business only –not involve account maintenance of existing customers or ongoing business management.
Who are you?
We are looking for an ambitious and dynamic sales professional with:
- 3–5 years of business development or technical sales experience in embedded systems or industrial PCs.
- Proven record of achieving new business growth and project-based sales success.
- Strong understanding of embedded computing technologies and industrial applications.
- Knowledge of customers across focused regions (UK, Ireland, Nordics)
- Excellent communication, negotiation, and presentation skills.
- Self-motivated, proactive, and capable of managing autonomous regional responsibilities.
How do we see the future?
Be part of a top performer in the Industrial Embedded IoT: a global market and innovation leader with many years of winning most prestigious awards when it comes to leadership and innovation. Because the future is bright at Advantech! With double-digit revenue growth over the past years, Advantech is a stable player in the field of industrial computers. You can be part of a dynamic, innovative, and global working environment, with the opportunity to shape the growth of Advantech’s embedded business in Northern Europe.
Who is Advantech
Advantech is a leader in providing trusted, innovative products, services, and solutions. Advantech offers comprehensive system integration, hardware, software, customer-centric design services, embedded systems, industrial automation products, and global logistics support. In Europe, we are with 500 employees from more than 45 different nationalities. Our mission is to enable an intelligent and sustainable planet.
At Advantech, we care about your added value to our company and our culture. We welcome all people to apply at our open company, disregarding race, religion, sexuality or gender (m/f/d). Advantech has zero tolerance for any form of discrimination.
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Your candidate journey
A seamless and welcoming experience for candidates from the moment they first engage with us. From the initial outreach to the final onboarding, we prioritize transparency, communication, and care to ensure that every candidate feels valued and supported throughout their journey with us. All to match expectations.
Do you have any questions about this vacancy?
Contact Sophie or Lucy.
