Your challenge
As CRM Business Partner, you are the bridge between our European business teams and our CRM platform. You partner with Sales, Marketing, Service and Engineering teams across Europe to shape how they work in Salesforce, turning business needs into well-designed processes, reliable data and insights that drive growth.
Your mission is to maximize the business value of our CRM: drive adoption, own key commercial processes such as lead and opportunity management, and make sure decision-makers can rely on accurate reports and dashboards.
You will build strong, long-term relationships with users and stakeholders at every level, from sales representatives, marketers and engineers to executives, acting as a trusted advisor who knows when to listen and when to challenge. Reporting to the Senior CRM Manager Europe, you will work closely with regional business stakeholders and with our Global CRM team at headquarters in Taipei, representing European needs in the global CRM roadmap.
Your responsibility
As CRM Business Partner, you own the effectiveness of Salesforce for our European organization, from process design and adoption to reporting, data governance and continuous improvement. Your main tasks are:
- Business Process Ownership: Own and optimize key CRM processes across Europe, including lead management, opportunity and pipeline management, and forecasting. Work with sales and marketing management to define how these processes should run in Salesforce, and ensure they are applied consistently.
- Reporting & Analytics: Design, build and maintain reports and dashboards (e.g., pipeline reviews, campaign performance, lead conversion) that give European management reliable insights, while respecting data visibility and sharing rules across business units.
- Adoption & Change Management: Drive Salesforce adoption among Sales Cloud and Service Cloud users in Europe. Onboard and train users on both system functionality and business processes, lead change management for new features, and track adoption through clear KPIs (e.g., usage, data completeness, feature adoption).
- Global Collaboration & Requirements: Act as the European counterpart of our Global CRM team in Taipei. Represent European needs in the global CRM roadmap, translate business requirements into clear user stories with acceptance criteria, help prioritize the backlog, and lead European participation in user acceptance testing (UAT) and rollouts.
- Data Governance & GDPR: Own CRM data quality for Europe: define data standards, monitor and resolve duplicate or inconsistent records, and ensure CRM data is handled in line with GDPR and company policies (e.g., consent, retention and secure sharing of customer data).
- Continuous Improvement & Innovation: Identify opportunities to simplify workflows, improve usability and increase efficiency. Act as the regional champion for new CRM capabilities, including AI-powered features and agents, and help European teams get real value from them.
- User Support & Documentation: Serve as the escalation point for functional Salesforce questions in Europe. Investigate issues, provide practical solutions and coordinate with the HQ CRM and IT teams when needed. Maintain clear, up-to-date documentation and best practices.
Who are you?
• Bachelor’s or Master’s degree in Business Administration, Information Systems, Business Informatics, Marketing or a related field, or equivalent professional experience.
• At least 5 years of relevant experience in CRM business partnering, CRM operations or administration, sales operations, or functional Salesforce consulting.
• Proven hands-on experience with Salesforce (required), particularly Sales Cloud; experience with Service Cloud is a strong plus.
• Solid understanding of B2B commercial processes, especially lead-to-opportunity, pipeline management and forecasting.
• Strong reporting and analytical skills, with the ability to build Salesforce reports and dashboards and turn data into actionable insights.
• Good working knowledge of data governance principles and GDPR as they apply to CRM data.
• Ability to structure, prioritize and challenge business requirements, translating them into clear user stories and acceptance criteria.
• Strong problem-solving skills, with the ability to investigate issues, identify root causes and propose practical solutions.
• Excellent communication and stakeholder management skills, with the ability to engage and influence everyone from business users to executives and technical teams.
• Proactive, service-oriented mindset, with a positive attitude and a genuine interest in helping users and improving their experience.
• Strong organizational skills, attention to detail and the ability to manage multiple requests and priorities simultaneously.
• Ability to work both independently and collaboratively within an international, cross-functional environment, including across time zones with our headquarters in Taiwan.
• Fluency in English, both written and spoken.
• Ability to handle sensitive and confidential business information with discretion.
• Based at our Eindhoven office, with working arrangements in line with Advantech Europe’s local policy.
How do we see the future?
Does this appeal to you? We look forward to receiving your application. The future at Advantech is promising! With double-digit sales growth in recent years, Advantech is now a stable player in the field of industrial computers. You can be part of this team! You will be surprised at what we have in store for you!
Who is Advantech
Advantech is a leader in providing trusted, innovative products, services, and solutions. Advantech offers comprehensive system integration, hardware, software, customer-centric design services, embedded systems, industrial automation products, and global logistics support. Next to being proud for our success by representing best in Class Company products, our employees are truly inspired by our multi-cultural international environment with more than 45 different nationalities. Advantech is a financial stable and successful market leader. Attention is paid to both your technical as well as personal development, with above average career opportunities.
At Advantech, we care about your added value to our company and our culture. We welcome all people to apply at our open company, disregarding race, religion, sexuality or gender (m/f/d). Advantech has zero tolerance for any form of discrimination.
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Your candidate journey
A seamless and welcoming experience for candidates from the moment they first engage with us. From the initial outreach to the final onboarding, we prioritize transparency, communication, and care to ensure that every candidate feels valued and supported throughout their journey with us. All to match expectations.
Do you have any questions about this vacancy?
Contact Lucy.
