Work. Ronald‘s way
Business Operations Director at Advantech in the Netherlands

‘’I believe in empowering people and linking strategy to action. That’s where real transformation begins.’’
’My name is Ronald Groen. I have a background in driving transformation, managing change, and developing people. I joined Advantech 2.5 years ago because I saw a company that truly wants to improve and grow. My work focuses on areas like safety, health, environment, quality, service, and cost, which are key pillars that support both our operational and strategic goals. What motivates me most is connecting the bigger business strategy with day-to-day operations and empowering our teams to take initiative and act with confidence.
Curious about our vacancies?
Develop
‘’At Advantech, we are constantly working on doing things better. That includes using data, technology, and people’s ideas to push forward. I work closely with various departments: from supply chain and customer service to quality management. My role is to help teams navigate change while keeping safety, quality, and efficiency at the core of what we do. Development, for me, means making people stronger and enabling them to do their best work.’’
Connect
‘’Collaboration is essential in a company like ours. We are diverse in background and expertise, which makes teamwork both dynamic and rewarding. I really value the open communication and connection between departments. When you feel free to share ideas and speak your mind, innovation and improvement happen more naturally.’’
Growth
‘’One thing I appreciate about Advantech is the human scale of the company. Even as we grow and expand, we remain approachable and connected. Personally, I’m always looking to improve, whether it’s learning new skills, taking on challenges, or even running a half marathon! Growth means stepping outside of your comfort zone and learning from mistakes, and here at Advantech, there’s room and support to do that.’’
Innovation
‘’Innovation isn’t just about new technology; it’s also about smart decisions. At Advantech, I see huge opportunities in using data and AI to make better, faster choices and to automate our processes. Whether we’re looking into robotics or smarter systems, I’m here to support the transformation while ensuring we stay compliant, safe, and aligned with our standards.’’
‘’My advice? Be yourself and be bold. At Advantech, you’ll find an international environment that encourages you to grow. With the right mindset and the support from your team and management, you can achieve your goals and make a real impact.’’